Trends that dominated YouTube in 2025

YouTube on Monday (December 8, 2025) revealed the topics dominated the streaming platform during 2025 in India. It noted that the language barrier is vanishing and Indians are accepting global content in their regional dialects while AI is helping creators generate meme character like Tung Tung Tung Sahur.

According to YouTube, “76% of Gen Z says they come to YouTube to understand world events and trends, making the platform as a cultural common ground.”

During 2025, Squid Game, Saiyaara, Coolie, Kumbh Mela, IPL 2025, Sanam Teri Kasam, Labubu, Asia Cup, and Kpopdemonhunters were among the trending topics on YouTube.

Saiyaara remained the number one song in 2025 on YouTube in India. Ranu Bombai Ki Ranu, Shaky, Raanjhan and Teri Ramjhol Bole Gi featured too in top songs of 2025.

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Passo Bem Solto (Slowed), a song by Atlax, was the most used on Shorts during 2025 in India. It was followed by Shaky and Saiyaara.

Yeda Yung sung by Year Down, Yung DSA appeared on the list along with D Hell: Mafia, Audiocrackerr, Khushi TDT: Victory Anthem, Knockwell, Lata Mangeshkar: Tune O Rangeele (Brazilian Funk Mix), Neha Bhasin: Jutti Meri (Live), Kajal Hathrasi, Anil Rawat: Payal Ki Khanak, Sonu Nigam ft Raju Kalakar, Anjali Arora, Rajan, Rishabh and Deepak: Dil Pe Chalai Churiya (Trending Version).

MrBeast with a gain of 47 million+ subscribers from India as he uses 7 different audio tracks and Sejal Gaba were the top creators in India on YouTube during 2025. KL BRO Biju Rithvik from Kerala, has a 79 million+ subscriber community by sharing simple, visual, family adventures.

YouTube says that creators are using tools like the Inspiration Tab, Edit with AI, and Auto Dubbing to simplify complex edits, and reach new audiences.