Apple achieved highest value growth during Q3 2025 in India

Apple achieved highest value growth of 28% during the Q3 2025 in India with consistent demand for iPhone 15 and 16 series, while the newly launched iPhone 17 series witnessing strong momentum with demand outpacing that of its predecessor, noted Counterpoint Research.

Simultaneously, Apple also entered into the top five smartphone brands by volume in Q3 2025 with a 9% share. The research firm also said that India has become the third-largest iPhone market.

Samsung followed closely with 23% value share, driven by its premium Galaxy S series, AI-led mid-tier A series, and offers on its high-end A-series models. The latest Galaxy Z Fold series also saw record sales, strengthening Samsung’s leadership in the foldable smartphone segment.”

Vivo remained the top brand by volume with a 20% share during the third quarter.

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Overall, India’s smartphone market grew 5% YoY by volume and 18% YoY by value in Q3 2025, highest-ever quarterly value, due to strong festive sell-in and sustained premium demand.

According to Counterpoint, the premium segment (30,000 plus) recorded the fastest YoY growth in shipment terms at 29% YoY, driven by robust demand for Apple and Samsung flagships.

iQOO became the fastest-growing brand in Q3 in terms of volume with 54% YoY growth. Motorola’s shipments grew 53% YoY driven by strong demand for the G and Edge series.

Lava was the fastest-growing brand in the below 10,000 price band with 135% YoY shipment growth. It was also the second fastest-growing brand in the sub-15,000 band.

MediaTek led India’s smartphone chipset market with a 46% shipment share, followed by Qualcomm with a 29% share.

itel drove the feature phone market with a 38% shipment share, followed by Lava with a 27% share.

During the quarter, online channels reached a 45% share of shipments, driven by festive season sell-in, while offline channels continued to lead with 55%.