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Cada vez más personas cuidan en casa a familiares que agonizan. Una organización enseña cómo hacerlo

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Liz Dunnebacke no se está muriendo, pero durante un reciente taller sobre cuidados al final de la vida en Nueva Orleans, fingió que sí.

Acostada e inmóvil sobre una mesa plegable que hacía las veces de cama, Dunnebacke se quejaba de dolor en las piernas. La enfermera Ana Kanellos, enrollando dos pequeñas toallas blancas, mostró cómo elevarle los tobillos para aliviarle el dolor.

“¿Las piernas de mamá siempre están hinchadas? Entonces, levántaselas”, dijo Kanellos.

Unas 20 personas, residentes de Nueva Orleans, escuchaban con atención, interesadas en aprender más sobre cómo cuidar a seres queridos en casa cuando se acercan al final de sus vidas.

Alix Vargas, una de las asistentes, dijo que antes le aterraba la idea de morir. Pero hace unos tres años, la muerte de una prima muy cercana la impulse a participar en talleres grupales de escritura, lo que la ayudó a enfrentar su duelo y superar ese miedo.
“Siento un fuerte llamado hacia este trabajo”, dijo. “Definitivamente es un conocimiento que quería adquirir y ampliar mi mente en ese sentido. Y además, es algo que todos vamos a experimentar en nuestras vidas”.

El taller la hizo pensar en una vecina cuya madre tiene demencia.
“Inmediatamente pensé: ‘Ok, hay alguien en mi entorno cercano que está viviendo esto’”, recordó Vargas. “‘Esto es una forma práctica de poner en acción la ayuda mutua’”.

La demanda de atención médica en casa, incluyendo los cuidados paliativos domiciliarios, se ha disparado desde el inicio de la pandemia de covid, al igual que el número de personas que cuidan a familiares.

Según una encuesta de 2024 realizada por AARP y la Alianza Nacional de Cuidadores (National Alliance for Caregiving), se calcula que 63 millones de personas en el país —casi una cuarta parte de los adultos— brindaron cuidados a otra persona con una condición médica o discapacidad, por lo general otro adulto, el año anterior.

En los últimos 10 años, unas 20 millones de personas más han asumido este rol de cuidadoras.

Se estima que casi 1 de cada 5 personas en Estados Unidos tendrá 65 años o más para 2030, por lo que expertos en salud pronostican que la necesidad de cuidadores en el hogar seguirá creciendo.

Hay numerosos recursos en línea sobre cuidados al final de la vida, pero la capacitación práctica para preparar a personas cuidadoras no es tan accesible, y puede ser costosa. Aun así, familiares sin entrenamiento están asumiendo tareas de enfermería y atención médica.

Durante su campaña presidencial de 2024, Donald Trump prometió más apoyo para las personas cuidadoras, incluyendo un nuevo crédito fiscal para quienes cuidan a familiares. Respaldó un proyecto de ley que fue reintroducido en el Congreso este año y que permitiría otorgar créditos fiscales de hasta $5.000 a cuidadores familiares, pero la legislación no ha avanzado.

Mientras tanto, los recortes a Medicaid previstos en la ley republicana conocida como One Big Beautiful Bill Act, que el presidente Trump firmó en julio, podrían llevar a que algunos estados reconsideren su participación en programas opcionales de Medicaid, como el que ayuda a cubrir los cuidados paliativos en casa. Esto podría hacer que morir en casa sea aún menos accesible para familias de bajos ingresos, según investigadores y defensores.

Activistas como Osha Towers tratan de ayudar a los cuidadores a navegar esta incertidumbre. Towers lidera el trabajo comunitario en LGBTQ+ en Compasión y Opciones (Compassion & Choices), una organización nacional que busca mejorar los cuidados, la preparación y la educación sobre el final de la vida.
“Es sin duda algo muy aterrador, pero lo que sí sabemos que podemos hacer ahora es simplemente estar presentes para cada persona, y asegurarnos de que sepan qué necesitan para estar preparadas”, afirmó Towers.

La enfermera voluntaria Ana Kanellos demuestra técnicas de cuidado en el hogar durante el taller de Wake de septiembre en el Healing Center de Nueva Orleans. Wake es una organización sin fines de lucro que ofrece educación y recursos para el cuidado de personas hacia el final de la vida.(Christiana Botic/Verite News and CatchLight Local/Report for America)

En Nueva Orleans, una organización sin fines de lucro llamada Wake, que se enfoca en apoyar a familiares que brindan cuidados al final de la vida y en el momento de la muerte, es una de las que busca llenar ese vacío de conocimiento.

Wake organizó el taller gratuito de tres días en septiembre donde Dunnebacke, fundadora del grupo, simuló ser una paciente moribunda. Estos talleres buscan preparar a las personas para saber qué esperar cuando un ser querido está muriendo y cómo cuidarlo, incluso sin ayuda profesional costosa. Los cuidados domiciliarios a tiempo completo son poco comunes.
“No se necesita ninguna formación especial para hacer este trabajo”, señaló Dunnebacke. “Solo se necesitan algunas habilidades y apoyos para poder hacerlo”.

En cierto modo, la evolución de los cuidados al final de la vida en Estados Unidos en el último siglo han vuelto a cómo era en el pasado. No fue sino hasta la década de 1960 que la mayoría de las personas comenzaron a morir en hospitales, residencias de mayores e instituciones de cuidados paliativos, en lugar de en casa.

Aunque estas instituciones pueden ofrecer atención médica avanzada inmediata y cuidados paliativos, a menudo carecen de la conexión humana que proporciona el cuidado en el hogar, según Laurie Dietrich, gerente de programas de Wake.

Ahora, más personas quieren morir en sus casas, rodeadas de su familia, pero con el apoyo y la tecnología que ofrecen las instalaciones médicas modernas.

En la última década, las doulas del final de la vida o matronas de la muerte —personas que brindan apoyo no médico y emocional a las personas moribundas y sus seres queridos— se han vuelto más populares como una forma de acompañar en ese proceso y llenar ese vacío.

Douglas Simpson, director ejecutivo de la Asociación Internacional de Doulas del Final de la Vida (International End of Life Doula Association), dijo que su organización reconoce la falta de recursos sobre cuidados durante la muerte, por lo que está capacitando a doulas para que actúen como educadoras comunitarias. Espera que estas doulas sean especialmente útiles en comunidades rurales y que promuevan conversaciones sobre la muerte.
“Se trata de lograr que las personas se sienta más abiertas y cómodas para hablar sobre la muerte y reflexionar sobre su propia mortalidad”, dijo Simpson.

La capacitación como doula de la muerte varía según la organización, pero el grupo de Simpson se enfoca en enseñar sobre el proceso de morir, cómo respetar la autonomía de la persona que está muriendo y cómo las doulas deben cuidar de sí mismas mientras cuidan de otros.

Algunas personas que participaron en el taller de Wake ya habían recibido algún tipo de formación como doula de la muerte. Después de que la madre de Nicole Washington fue asesinada en 2023, ella consideró convertirse en doula. Pero pensó que la capacitación, que puede costar entre $800 y $3.000, era demasiado clínica e impersonal, en contraste con el enfoque comunitario de Wake.
“Me siento con mucha energía, muy animada”, aseguró Washington. “Y también es muy reconfortante compartir con personas que están familiarizadas con la muerte y el duelo”

Susan Nelson, de Ochsner Health, quien ha trabajado como geriatra por 25 años, dijo que se necesitan más programas especializados como el de Wake para capacitar y preparar a las personas cuidadoras.
“Aprender habilidades para cuidar a otros suele ser, lamentablemente, una experiencia de prueba y error”, añadió Nelson.

Nurse and volunteer Ana Kanellos (left) demonstrates home caregiving techniques on Liz Dunnebacke, who lays on a table in front of her. A group of people stand around them, watching the demonstration.
Kanellos (izq.) demuestra técnicas de cuidado en el hogar en Dunnebacke. “No se necesita ninguna formación especial para realizar este trabajo”, dice Dunnebacke. “Solo se necesitan algunas habilidades y apoyo para lograrlo”.(Christiana Botic/Verite News and CatchLight Local/Report for America)

Compasión y Opciones también busca educar a personas cuidadoras. Towers explicó que la formación de la organización abarca desde la planificación anticipada hasta actuar como representante de atención médica y brindar cuidados durante la etapa final.
“En este país nos hemos alejado de los cuidados al final de la vida de una forma en la que antes no lo hacíamos”, dijo Towers.

Towers señaló que este movimiento para cuidar a las personas en casa y brindarles apoyo comunitario tiene sus raíces en la epidemia de VIH/sida, cuando algunos médicos se negaban a atender a personas con VIH. Amistades, especialmente dentro de la comunidad lesbiana, comenzaron a organizar la entrega de alimentos, visitas, vigilias al pie de la cama e incluso círculos de contacto, donde los pacientes recibían gestos de consuelo como tomarse de las manos para aliviar el dolor y la sensación de aislamiento.

“Me gusta verlo como un modelo de lo que podemos volver a hacer hoy: priorizar el cuidado comunitario”, dijo Towers.

Este artículo se produjjo ​​en colaboración con Verité News. La reportera de Verité News, Christiana Botic, colaboró ​​con este informe.

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Sanchar Saathi: DoT order to ‘pre-install’ app triggers storm

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The Sanchar Saathi app integrates other tools the DoT has launched in the past, such as a feature to check the “genuineness” of the IMEI number assigned to a device, and to block a stolen phone by barring telecom operators from working on a blacklisted IMEI.
| Photo Credit: Reuters

The government’s mandate on Monday (December 1, 2025) for smartphone makers to pre-install the Sanchar Saathi app sparked backlash from the Opposition and from digital rights activists. Leader of the Opposition in the Rajya Sabha Mallikarjun Kharge wrote on X, formerly Twitter, that “unilateral directions to preload this app without taking into confidence various stakeholders and citizens is akin to dictatorship,” and that the app was “yet another addition to the long list of attempts by the BJP to strangulate the voice of the people”. 

Rajya Sabha MP Priyanka Chaturvedi from the Shiv Sena (UBT), reacting to Communications Minister Jyotiraditya Scindia’s assurance on Tuesday (December 2, 2025) that the app can be deleted if users wished, said, “When you say ‘mandated’ in your notification, when you are asking every mobile manufacturer to preload a government app, it then comes preloaded on every phone. So it is absolutely ridiculous [to say] that you can voluntarily download or delete the app.”


Editorial | Zero stars: On the Sanchar Saathi app

CPI(M) leader and Rajya Sabha MP John Brittas wrote in a letter to Communications Minister Jyotiraditya Scindia that “compulsory pre-installation, even if deletion is later permitted, undermines the very principle of informed consent and transforms the mobile phone into a potential instrument of continuous digital supervision”.

Sanchar Saathi is an app that the Department of Telecommunications (DoT) launched initially as a website in 2023 to allow users to flag fraudulent phone calls. The app also integrates other tools the DoT has launched in the past, such as a feature to check the “genuineness” of the International Mobile Equipment Identity (IMEI) number assigned to a device, and to block a stolen phone by barring telecom operators from working on a blacklisted IMEI.

Watch: Opposition slams govt. over mandatory Sanchar Saathi App

Mandating the app to be installed, as the DoT did in an order to phone makers on Monday (December 1, 2025), would likely mean that users wouldn’t be able to uninstall it, as is the case for private apps pre-installed on many smartphone brands’ devices. The DoT did not officially announce the move until after news reports came out describing the move. 

Some worried about the potential for a pre-installed app like this to be used as a carrier for malware and spyware. Anand Venkatanarayanan, co-founder of DeepStrat, a policy and cybersecurity consultancy, said on X that a “Regulator as a Malware operator is quite a thing in India,” as “[o]nce you get root in OS layer by a govt app, an Over the air update is all it takes to “get more permissions”.” Root access refers to privileged access in an operating system, which pre-installed apps usually have; such access allows apps to add to what they have access to without prompting users to accept additional permissions.

Why India is forcing Sanchar Saathi app on new phones? | The Hindu Explains

Why India is forcing Sanchar Saathi app on new phones? | The Hindu Explains
| Video Credit:
The Hindu

Last week, the DoT ordered WhatsApp and other platforms like it to restrict users to devices containing the SIM card they used to register. That order also ordered WhatsApp web and similar secondary access mechanisms to be logged out every six hours. Both directions were issued under the Telecom Cyber Security Rules, 2024, which were amended in November to allow the DoT to target a wide range of firms which use mobile numbers to identify users, going beyond its usual remit of telecom operators.

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Zoho CEO Sridhar Vembu counters Y Combinator President’s claim that vibe coding will hit their business

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FILE PHOTO: Zoho CEO Sridhar Vembu has responded to Y Combinator President Garry Tan’s jab that the SaaS company’s business could be seized by vibe coded apps.
| Photo Credit: KSL

Zoho CEO Sridhar Vembu has responded to Y Combinator President Garry Tan’s jab that the SaaS company’s business could be easily seized by vibe coded apps, saying that Zoho’s business was still seeing “rapid customer growth exceeding 50%.” 

On the social media platform X on December 2, Mr. Tan had pointed to an article on Mr. Vembu’s suspicions around the hype of vibe coding. 

“Zoho’s business would be first to be competed away by people building their own custom software built by people using Replit, Emergent and Taskade. Why pay $30/seat/month for over bundled SaaS when soon even non-tech ops ppl can vibe-code a custom solution in a weekend?” Mr. Tan had tweeted. 

In turn, Mr. Vembu questioned why legitimate vibe coded email or spreadsheet or accounting apps weren’t already being used instead.  

“My own personal R&D project is to enable huge gains in programmer productivity by combining compiler technology with AI. Our goal is to enable a quantum leap in programmer productivity while being able to provide security, privacy and compliance guarantees. Without those guarantees, vibe coding just piles up tech debt faster and faster until the whole thing collapses,” he went on. 

Mr. Vembu then took a shot at Mr. Tan, claiming that for people like him, tech debt is to be “pawned off on unsuspecting acquirers.” He bet that Zoho would surpass vibe coding companies.

Multiple users agreed with Mr. Vembu’s sentiment, saying Zoho’s offerings were valuable and available at an affordable price for smaller businesses.

Generative AI-powered vibe coding startups have grown exponentially since the trend took off sometime ago with players like Cursor, Replit, Bolt driving popularity, and new entrants like Emergent, Composio and TableSprint now joining the segment.

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11-Year Study Reveals Eating These Plant Compounds Is Linked to Better Heart Health

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A decade-long study links polyphenol-rich diets to slower increases in cardiovascular risk. People who often eat foods and drinks high in polyphenols, such as tea, coffee, berries, cocoa, nuts, whole grains and olive oil, may support better heart health over the long term. A research team from King’s College London reported that individuals who followed […]

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Sanchar Saathi app row: ‘Optional, can be deleted,’ says Telecom Minister Scindia

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Union Minister Jyotiraditya M. Scindia (right) speaks outside Parliament on November 2, 2025. Picture: Screenshot from video posted on X/@ANI

Communications Minister Jyotiraditya Scindia defended the Department of Telecommunications (DoT)’s directions to phone makers to mandatorily pre-install the Sanchar Saathi app on devices sold from March 2026 onwards.

“There is no snooping or call monitoring,” Mr. Scindia said on Tuesday (December 2, 2025) in remarks outside Parliament. “If you don’t want the app, don’t activate it. If you do want it on your phone, keep it. If you want to delete it, delete it.”

“The way your phone has many pre-installed apps like Google Maps— you can delete Google Maps if you don’t want it, so you can delete this also,” Mr. Scindia said. “Obviously you can delete it. There is no problem. This is a matter of customer protection. It is not mandatory. If you don’t want to register, and don’t want to use the app, don’t use it; don’t register, and it will lay dormant.” 

Google’s pre-installed apps on many phone brands cannot be uninstalled; they can, however, be disabled. Apps bundled in with a phone may also enjoy elevated permissions access by default, even if the variant distributed on application marketplaces like Google Play and Apple’s App Store seek individual permissions on an ad hoc basis.

Mr. Scindia added that to protect people from fraud or theft, it was the government’s “responsibility” to have the app distributed to all users. “If you don’t register, it will stay inactive.”

“In one year, in 2024 alone, our country had ₹22,800 crore of frauds,” Mr. Scindia said. “On one hand, the Opposition complains about increasing fraud. On the other, when we give the Sanchar Saathi to the common citizens, they cry Pegasus,” Mr. Scindia said, referring to the Israeli-developed spyware acquired by the Intelligence Bureau, and allegedly used on Opposition leaders, activists and journalists in India.

“Those who don’t want to see the truth cannot be shown the truth,” Mr. Scindia said. 

Watch: Opposition slams govt. over mandatory Sanchar Saathi App

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Beyond Ozempic: The New Pill That Burns Fat but Keeps the Muscle

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A first-of-its-kind oral drug boosts muscle metabolism to improve blood sugar and body composition is now headed into larger clinical trials. Lowering blood sugar and increasing fat burning – without suppressing appetite or causing muscle loss – are among the most encouraging effects seen with a new experimental tablet for people with type 2 diabetes […]

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Vivo X300 Pro and Vivo X300 running new OriginOS launched in India: Price, features and sale

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Vivo X300 Pro and Vivo X300 running new OriginOS launched in India: Price, features and sale
| Photo Credit: Special Arrangement

Vivo on Tuesday (December 2, 2025) expanded its premium smartphone series X with the launch of Vivo X300 Pro and Vivo X300 camera centric phones in India. These new Vivo X300 series phones compete with Oppo’s Find X9 Pro and Find X9.

The Vivo X300 series also debuts company’s shift to a new operating skin, OriginOS, based on Android 16 out of the box. The new OS replaces the FuntouchOS and will be a part of Vivo’s future devices. The new OriginOS 6 will bring features like Origin Island and notification stacking along with flip cards.

Both, Vivo X300 Pro and X300 run on MediaTek Dimensity 9500 processor with up to 16 GB LPDDRx Ultra RAM and 512 GB UFS 4.1 storage. Vivo will offer 5 OS and 7 years of security updates to the X300 series.

Both the X300 series phones are IP68 and IP69 rated to dust, and water resistance.

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Vivo X300 Pro

The Vivo X300 Pro has a 6.78 inch LTPO AMOLED display with an adaptive refresh rate between 1 to 120 Hz and 4,500 nits of peak brightness. The display supports Dolby Vision.

Vivo X300 Pro holds a 6,510 battery and comes with a 90W fast charger inside the box. It also supports 40W wireless charging.

Vivo X300 Pro sports ZEISS tuned 50 MP main camera, a 50 MP ultrawide lens and a 200 MP telephoto periscope camera with 3.7x optical zoom. It has a 50 MP front camera.

Vivo has also provided an additional option to use a telephoto extender lens with 2.35x optical zoom, which can be purchased separately as and accessory. It can be used on both the models. It helps upgrade the 85 mm 200 MP telephoto lens to a 200 mm focal length.

Vivo X300 Pro comes in single variant of 16 GB/512 GB, and will be available in Dune Gold and Elite Black colours. Vivo X300 Pro costs ₹1,09,999. Pre-booking starts today with sale beginning December 10.

Vivo X300

The base variant offers a 6.31 inch AMOLED display with 120 Hz refresh rate and 4,500 nits brightness.

Vivo X300 ships with a 6,040 mAh battery along with a 90W charger and 40W wireless charging support.

Vivo X300 features ZEISS tuned 200 MP main camera, a 50 MP ultrawide sensor and a 50 MP telephoto lens. It has a 50 MP front camera.

Vivo X300 will come in Elite Black, Mist Blue, Summit Red colours and in three variants of 12 GB/256 GB, 12 GB/512 GB, and 16 GB/512 GB.

Vivo X300 begins at ₹75,999 for the 12 GB/256 GB variant, ₹81,999 for the 12 GB/512 GB unit, and ₹85,999 for the 16 GB/512 GB model. Pre-booking starts today with sale beginning December 10.

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Why Sanchar Saathi is a state-owned surveillance app that Indian users don’t need

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The Indian government’s decision to mandate the Sanchar Saathi application on every smartphone sold or activated in the country marks a significant and worrisome shift in how the state positions itself inside the personal devices of over a billion citizens.

On 28 November 2025, the Department of Telecommunications ordered all handset manufacturers and importers to pre-install the Sanchar Saathi application on every phone intended for the Indian market, ensuring the app is visible and functional from first boot. Devices already manufactured or already in circulation must receive the app via software updates, with manufacturers given 90 days to comply and 120 days to submit formal adherence reports.

The initiative itself, launched in May 2023, is presented as a consumer-protection measure: a tool to verify whether a device’s IMEI is genuine, to block cloned or blacklisted identifiers, to report stolen phones, and to flag potential telecom fraud. The government argues that unchecked IMEI tampering and the illegal resale of stolen phones harm both telecom security and consumers. In isolation, these aims appear benign.

But what appears on paper as an anti-fraud initiative is, in practice, a compulsory state-owned software layer embedded deep into a user’s phone. This raises profound concerns about privacy, consent, and expanding surveillance power.

Another way to locate stolen devices

Unlike voluntary device-tracking frameworks such as Apple’s Find My or Android’s Find Hub, Sanchar Saathi does not offer users a choice. Find My and Find Hub are opt-in services that individuals enable if they wish to locate lost or stolen devices, relying on Bluetooth, encrypted communication, and crowdsourced networks capable of detecting devices even when offline.

Apple’s system, for example, uses rotating Bluetooth identifiers that only the owner’s devices can decrypt, using cryptographic safeguards intended to prevent Apple or third parties from linking those signals to a specific user.

Yet even these privacy-first systems are not flawless. Research has revealed that Apple’s “Offline Finding” protocol — the precursor to Find My — could, under particular design or implementation failures, permit correlation attacks that de-anonymize users or expose movement histories.

Similar scrutiny of Samsung’s Bluetooth-based locating infrastructure showed that a vendor or operator could, in principle, de-anonymize devices and their finders if metadata is aggregated or retained, enabling forms of tracking that were never intended by end users.

Against this background, a mandatory, OS-level government-run surveillance app, which is tied directly to IMEI verification, device identity, and centralised databases, represents a dramatically different paradigm. This is not a user-chosen convenience layer but state-mandated software that can, even if unintentionally, create pathways for monitoring which device belongs to whom, how devices move, when they are active or inactive, and how they interact with telecom networks.

The ease with which Bluetooth identifiers, network metadata, or IMEI-based registries can be correlated only amplifies that risk. In effect, the mandate transforms a phone into a more visible object within the state’s digital infrastructure.

A divergence in global thinking

If one were to look for global best practices on how world governments approaches cyber fraud issues, a pattern emerges. In most democracies, including the U.S. and much of Europe, device-security services are optional, and user consent is treated as a foundational principle. Users choose to enable Apple’s or Google’s locating systems; governments do not compel handset makers to install state tracking tools.

By contrast, some countries with strong state control over digital ecosystems have taken the opposite route. Earlier in 2025, Russia compelled all smartphones to preinstall a state-backed messaging app, a decision widely criticised for enabling mass state surveillance and eroding digital privacy norms.

The justifications in those contexts often revolve around national security, fraud prevention, or misuse control, but the effect is the expansion of state capability to monitor communications, device patterns, and citizen behaviour.

Placed on this global map, India’s move aligns more closely with the latter group than the former. Though the Sanchar Saathi mandate is framed as a technical safeguard for telecom networks, it deepens state presence in personal devices and lowers the threshold for continuous government visibility into citizens’ digital lives.

Over time, such mandated software layers can reshape expectations of privacy and normalise forms of monitoring that were previously considered intrusive.

This new directive forces a fundamental question: even if Sanchar Saathi reduces theft or counterfeit device circulation, is it proportionate for a state to embed itself so deeply into the personal devices of its population, and to do so without offering any meaningful choice?

Published – December 02, 2025 01:34 pm IST

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Chronic Pain Greatly Increases High Blood Pressure Risk

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Research Highlights: Chronic pain may play a significant role in increasing the risk of developing high blood pressure. How long the pain lasts and where it occurs both affect this risk, and part of the connection is linked to depression and inflammation. Researchers say the results emphasize how important strong pain management strategies are for […]

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Vivo focused upon evolving consumers needs with a premium push, says company’s spokesperson

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Vivo focused upon evolving consumers needs with a premium push, says company’s spokesperson
| Photo Credit: Haider Ali Khan

Vivo, currently the number one smartphone brand in India on consecutive quarters, is focussed towards the evolving needs of consumers while maintaining a premium push with its V and X series. While not going hyper about being the leading phone seller in the country, Vivo says, “…we have a very clear understanding of a particular consumer segment needs and do not want overlapping in this.”

“V series is more towards design, camera and social connecting. X series has its own journey from 2023 onwards with X100, X100 Pro, X200 series or X300 series, with camera performance being the main focus,” says Vivo India spokesperson in an exclusive interaction with The Hindu.

We understood what young consumers needs. “User centricity has always played an important role for us, and it will be in the same direction in future.”

On being the leader currently in Indian smartphone ecosystem, Vivo said that output is not in their control. “There are market forces which contribute for a brand to be number one. We might become number one because somebody else is not doing very well also, but a sustained direction is important.”

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“If you look at the brand’s purpose, it is not to be number one in the smartphone market. It is to bring joy to people’s life through simplified technology and experiences,” spokesperson points.

“Every mobile phone which we are selling is made in India, including X series and Fold, and now we are elevating to design for India. CMF and software are being customised according to Indian market need, like wedding style photography, which is now being used in Southeast Asia,” he added.

“Our technological capabilities, not only in terms of camera, but design and innovation, exploring new form factors, provided us confidence to further strengthen our X series in Indian market even more,” tells Vivo India’s spox.

Vivo has now shifted to a newer operating skin know as OriginOS, which replaces the FuntoucOS the Chinese smartphone maker used to have. On this shift, Vivo says that it is quite smarter than the previous OS; from design, customisation to AI productivity. OriginOS is going to be the base, starting from Y Series to X series now.

On go-to-market strategy, the spokesperson told, “I think since beginning we have focused on the retail channel, but we call ourselves as a brand which is present in both the channels, wherever consumers want us. We have a strong presence in the mainline channel, where we have more than 70,000 retail outlets. We need to remain a consumer oriented brand with India centric operations.”

Vivo also has 700 company operated service centres in India.

Vivo is focusing on the segment between ₹30,000 to ₹50,000. In the premium segment, upgradation cycle is evolving, and schemes like easy financing and EMI options have made things easy for people to upgrade. “It is not a price-sensitive thinking now, but value-sensitive.”

Vivo says it will work to elevate premium consumer experience with its products in 2026.

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